Privacy Policy

Nordic Financial News (nordicfinancialnews.com)
Operated by LBLD AB
Last updated: March 25, 2026

1. Introduction

This Privacy Policy explains how LBLD AB ("we", "us", "our"), a Swedish aktiebolag doing business as Nordic Financial News ("NFN", "the Service"), collects, uses, and protects your personal data.

We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

2. What Data We Collect

Account Information

When you create an account, we collect your email address and a hashed password. You may also provide a display name and other optional profile information.

Providing this data is necessary to create and use your account. Without it, we cannot provide access to the Service.

Payment and Billing Information

If you subscribe to a paid plan, payments are processed by Stripe, Inc. We do not store full payment card details on our servers.

Stripe may collect:

• Payment card details
• Billing address
• Transaction data

Stripe acts as an independent data controller for payment processing.
See: https://stripe.com/privacy

Usage Data

We collect information about how you use the Service, including:

• Pages viewed
• Features used
• Search queries
• Watchlist activity
• API usage (if applicable)
• Timestamps and interaction data

Technical Data

We automatically collect:

• IP address
• Browser type and version
• Device and operating system
• Referring URLs

This data is used for security, fraud prevention, and service delivery.

Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve the Service. See Section 7 for details.

3. How We Use Your Data

We process personal data under the following legal bases:

Performance of Contract (Article 6(1)(b))

To:

• Provide and maintain your account
• Deliver the core Service
• Process subscriptions and payments
• Provide API access and functionality

Legitimate Interests (Article 6(1)(f))

To:

• Improve and develop the Service
• Monitor performance and reliability
• Ensure security and prevent fraud
• Send essential service communications (e.g. outages, security updates)

We rely on this basis only where our interests are not overridden by your rights and freedoms.

Consent (Article 6(1)(a))

To:

• Use analytics cookies and tracking tools
• Send marketing communications (where applicable)

You may withdraw consent at any time.

Legal Obligation (Article 6(1)(c))

To comply with tax, accounting, and legal requirements.

4. Data Sharing

We share personal data only where necessary and with appropriate safeguards.

Service Providers (Data Processors)

These providers process personal data on our behalf as data processors, except where stated otherwise.

We do not sell your personal data.

We may disclose data where required by law or to protect our legal rights.

5. International Transfers

Some providers are located outside the EEA.

Where personal data is transferred internationally, we rely on:

• EU adequacy decisions (e.g. EU-U.S. Data Privacy Framework), or
• Standard Contractual Clauses (SCCs)

We ensure appropriate safeguards are in place for all transfers.

6. Data Retention

We retain personal data only as long as necessary:

• Account data: Until account deletion, plus up to 30 days for backups
• Payment data: As required by Swedish law (typically 7 years)
• Usage data: Up to 24 months in identifiable form, then anonymised or deleted

When you request deletion, we will erase or anonymise your personal data within 30 days of verifying your request, except where retention is legally required.

7. Cookies

We use the following categories of cookies:

Essential Cookies

Required for core functionality such as authentication, security, and session management.

These do not require consent.

Analytics Cookies

We use PostHog for product analytics. This helps us understand how the Service is used and improve it.

Analytics cookies are only set with your consent.

Third-Party Cookies

Cloudflare may set strictly necessary cookies for security and performance.

You can manage your cookie preferences through our cookie consent tool or your browser settings.

Disabling essential cookies may affect the functionality of the Service.

8. Your Rights Under GDPR

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data
• Restrict processing
• Data portability — receive your data in a structured, machine-readable format
• Object to processing based on legitimate interest
• Withdraw consent at any time

To exercise your rights, contact: [email protected]

We will respond within 30 days.

You may also lodge a complaint with:
Integritetsskyddsmyndigheten (IMY)
https://www.imy.se

9. Security

We implement appropriate technical and organisational measures, including:

• Encryption in transit (TLS)
• Secure password hashing
• Access controls and least-privilege principles
• Monitoring and logging

No system is completely secure, but we continuously work to protect your data. If you become aware of a security vulnerability, please contact us immediately at [email protected].

10. Automated Processing

We may use automated processing to analyse content and improve features such as recommendations, clustering, and watchlists.

This processing does not produce legal or similarly significant effects.

11. Children

The Service is not intended for individuals under 16. We do not knowingly collect personal data from children. If we become aware that we have collected data from a child, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time.

We will notify you of material changes via the Service or by email. Your continued use of the Service after changes take effect constitutes acceptance of the updated policy.

13. Contact

LBLD AB (doing business as Nordic Financial News)
Email: [email protected]
Website: https://nordicfinancialnews.com